Many of the parle products biscuits or confectioneries, are market leaders in. Parle productss top competitors are richfield industries, frisco foods and cookie man. Jul 06, 2017 how to make parle g cookies in indian food factory. P a g e 12 42 many of the parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the monde selection, since 1971. Its actually an illustration by an everest creative back in the 60s. An indepth understanding of the indian consumer psyche has helped us develop. A case study of parleg biscuit positioning have always been at the heart of marketing fmcg products. Biscuits and confectionery maker parle products is aiming to double its turnover and cross rs 20,000 crore in the next five years, said top officials. Compared to parle products, richfield industries has 9,925 fewer employees. Even today i like it and all the kids in my home and even older family member like this biscuits with tea in the morning. Many people love to have parle g with their evening tea or coffee. Dec 24, 2017 rting its operations in 1929 with just 12 people, parle company has come a long way in the last 8 decades. Parle g the following case study is from the richard ivey school of business.
Parleg is a brand of biscuits manufactured by parle products in india. Parle products private limited is an indian food products company. Limited parle, a leading indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the parleg. As of 2012, it had a 35% dominant share of the indian biscuit market. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Apart from parle g, all other products of the company are also promoted extensively with innovative marketing campaigns. Parleg is a rectangular glucobiscuit a weird term for your standard, slightly sweet tea biscuit with its name stamped in the middle and surrounded by a decorative border. Presently, in pulses parle is present in two states maharashtra and karnataka in five segments arhar daal, chanal, masoor, urad and moong daal. Search and upload all types of project report on parleg biscuits projects for mbas on. This raw material is made up of sugar, wheat flour, partially hydrogenated edible veg oils, leavening agents, milk solids, invert syrups, salt emulsifiers etc. Parleg is a small, rectangular flatbaked sweet biscuit, manufactured and marketed by parle foods.
It crossed rs 5000 crore in retail sales a couple of years back and it is increasing since then largest sold biscuit in the largest market india is the largest. Most widely distributed indian biscuit brand parle g is without a doubt the most widely distributed indian biscuit brand. Parle g is a brand of biscuits manufactured by parle products in india. Many of the parle products biscuits or confectioneries, are market. In 1929 a small company by the name of parle products emerged in british dominated india. It is filled with the goodness of milk and wheat, and the g apparently stands for glucose and genius since it is a source of strength for body and mind. Aug 04, 20 the brand is associated with the positive values of life like honesty, sharingand caring.
Limited parle, a leading indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the parle g. Parle products was established as a confectionery maker in the vile parle suburb of mumbai, in 1929. Pdf case study of an indigenous brand parleg harish. Company overview the company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. Parle products is one of the world leaders in biscuits and confectionery. Marketing industry parleg csr competitors future growth mix industry statistics industry total market market growth per annum. What is the history of the parle g biscuit factory. Although parle g is the single widest selling biscuit brand, a premium range biscuit will help parle attract a lot of inroads. Parle g, which started its journey as parle gluco in 1939 and adopted the current name much later in 1980, is now the most consumed brand in india producing around 400 million biscuits daily. Parleg is the biggest biscuit selling brand of not only india, but of the world. Do not include any personally identifiable information in the submission or the optional caption. While both the biscuits are available all over india, parle g dominates tiger with a share of 70% as compared to 17% of tiger biscuit in glucose segment.
Oct 15, 2015 the biscuit parle g is manufactured at parle products ltd at vile parle. Its mildly sweet and malty, and after eating around four of them, all moisture will be sucked out of your mouth. Introduction parle g or parle glucose is a brand of biscuits manufactured by parle products in india. A trip down memory lane to sweeter times awaits you. Treat yourself to a packet of parle g to experience what has strengthened the minds of millions of genius indians for over 65 years.
Then theres another source, parlegs wikipedia page that comes up with the name gunjan gundaniya. The campaign is an endeavour to reestablish the meaning and importance. Parle g is available in re 1,rs 2, rs 4 to rs 25 packet profit margin for distributors is 4% and for retailers is 10 12% parle g maintained its price of rs. Makers of the worlds largest selling biscuit, parleg, and. Filled with the goodness of milk and wheat, parleg has been a source of all round nourishment for the nation since 1939. The prices are very competitive tiger 125 gm is available at rs 10 whereas in the same price one gets 3 gm of parle g glucose biscuits. Feb 11, 2018 parle products which has ventured into staples segment by launching pulses six months back, plans to increase its offerings and distribution. Parle products company was founded in 1929 in british india by. Project report on parleg biscuits by pratik gaikwad in. Parle g competition competitors below are the top 3 parle g competitors. Parle g opportunities following are the opportunities in parle g swot analysis. Parle g is a small, rectangular flatbaked sweet biscuit, manufactured and marketed by parle foods. The company also expects the staples and snacks segments to be its growth drivers in the coming years, they added. Finally, mayank shah, group product manager at parle products, puts all the folklore to rest and reveals.
Primarily eaten as a teatime snack, parle g is one of the oldest brand names in india. Khandekar marg, vile parle east mumbai 400057, maharashtra. This is a research report on project report on parleg biscuits by pratik gaikwad in internship reports category. Even today i like it and all the kids in my home and even older family member like this biscuits with tea in. Specifically, to parle g, the company promoted using the logo of a young girl and later also had an ambassador for the brand. Jan 28, 2019 weaknesses in the swot analysis of parle g missing premium range biscuits parle g is missing the essential part which can make it an all round brand premium range biscuits. Biscuits and confectionary major parle products warned on wednesday that it may be forced to lay off up to 10,000 workers over the next one year because of a slowdown in demand coupled with the impact of a high gst rate on lowpriced products meant for the common man. Moreover, all the products have attractive and distinct packaging which attracts the target group. Parle marketing mix 4ps parle marketing strategy mba. Parle g is available in re 1,rs 2, rs 4 to rs 25 packet profit margin for distributors is 4% and for retailers is 1012% parle g maintained its price of rs. Both biscuits and bread are items of mass consumption in our country. People have created their own stories about the kid.
Parleg is a brand of biscuits manufactured by parle products. Parle glucose parleg and parle monaco were the first brand introduced as a biscuit products. Project on parle company december 18th, 2015 parle g was the world largest selling biscuits and also parle company never compromise with its taste and quality. Parle software standalone december 2018 net sales at rs 3. The valueformoney positioning helps generate large sales volumes for the products. Parle products competitors, revenue and employees owler. Here is the swot analysis of parle g strengths in the swot analysis of parle g. Parle g parle marketing industry csr competitors future growth products mix how parle g maintained its price of rs. The journey of a biscuit for masses the economic times. Parle sponsor are not responsible to keep them secret on public domain as it is available to all public viewers. Treat yourself to a packet of parleg to experience what has strengthened the minds of millions of genius indians for over 65 years. Parle g threats the threats in the swot analysis of parle g are as mentioned.
Then theres another source, parle g s wikipedia page that comes up with the name gunjan gundaniya. Product life cycle of britannia products britannia. Pdf case study of an indigenous brand parleg harish raman. Richfield industries is a private company that was founded in 2012 in new delhi, delhi.
Makers of the worlds largest selling biscuit, parleg, and a host of other very popular brands, the parle name symbolizes quality, nutrition and great taste. Richfield industries has been one of parle productss top competitors. The campaign is an endeavour to reestablish the meaning and importance that parle g has had in everybodys lives over the years. Marketing strategy of parle parle marketing strategy. Parle products has been indias largest manufacturer of biscuits and confectionery for almost 80 years. Newer forays of parle include snack foods, bakery items like cakes and rusks and staples such as pulses. The supplier company is located in bhuj, gujarat and is one of the leading sellers of listed products. As the makers of the worlds largest selling biscuit, parleg, and a host of other very popular brands, the parle name symbolizes quality, nutrition and superior taste.
This journey started from one of the factories located in suburban mumbais vile parle which also gave the brand its name. Bread and biscuits constitute the largest segment of consumer food in india. Parle industries balance sheets, financial statements the. The recipe must include parleg biscuits in participants recipe. Its reach spans even to the remotest villages of india. Apr 19, 2020 specifically, to parle g, the company promoted using the logo of a young girl and later also had an ambassador for the brand. Parle g is available in re 1,rs 2, rs 4 to rs 25 packet profit margin for distributors is 4% and for retailers is 1012% parleg maintained its price of rs. It is a market leader for the established product parleg. As its unique taste expanded over the globe, parleg was declared the worlds largest selling biscuit brand by nielsen in 2003.
Parle industries balance sheets, financial statements. Parle g is one of the most widely distributed biscuit brands in india and has fantastic mass appeal. In 1939, parle products began manufacturing biscuits. Feb 20, 2015 parle g is the worlds largest selling biscuit. The biscuit parle g is manufactured at parle products ltd at vile parle.
According to a nielsen survey of 2011, it is the bestselling brand of biscuits in the world. Parle g is the biggest biscuit selling brand of not only india, but of the world. Parle products has been indias largest manufacturer of biscuits and confectionery. Parle products offer a wide range of products like parle g, monaco, krack jack, magix, kisme bar and mango biteparle ensures consistency of the products across its nation and abroad tooparle g has has earned a global recognition and is easily recognised. We retail at major grocery chains across canada, u. Entries are to be made on the parleg website at parleg. Participant will be required to create and submit a unique recipe. Like parle products, richfield industries also competes in the food processing sector. Parle products jobs job openings in parle products. As of 2011, as per nielsen, it was the largest selling biscuit brand in the world. See parle productss revenue, employees, and funding info on owler, the worlds largest communitybased business insights platform. We are atleast looking at, by 202324 to double our turnover from here, parle products.
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